This can then be reverse-searched with tools such as Stolen Camera Finder and Camera Trace to find other photographs taken with the same device. Occasionally, photographs will even carry the unique serial number of the camera used. However, document metadata may contain more identifying details, such as the creator’s username. It’s important to note that millions of people may own the same camera model or Photoshop version, so this data can only be used in support of more concrete connections, such as Google Analytics codes. If you’re analysing a photograph, the camera’s model number may be present (for example “KODAK DX4330 DIGITAL CAMERA”). The key is to focus on fields containing specific, detailed information. For example, the XMP field ‘Creator Tool’ may show “Microsoft Windows Live Photo Gallery. These can contain information such as the exact version of the image editing suite used. In the search field, enter one of the following tags: Do this with Edit > Find or the Windows shortcut CTRL-F (Command ⌘ + F on Mac). You will be presented with a window full of code, which you’ll need to search for the ID. In Safari, go to the Page menu on the top right of the browser window and choose the same option: In Firefox, Chrome, Internet Explorer or Opera, right click anywhere on the page and select View Source or simply Source. It’s important to check the information given by any code search tool, and this is easily done by viewing the source of each website’s homepage. ![]() Get to the cached version by clicking on the green downward arrow next to the search result: This can turn up further matches from reverse-search tools you haven’t used before.Īdditionally, if a website has recently removed or changed its Analytics code, cached Google results from services like SameID may still record the association. It’s worth searching Analytics or AdSense IDs on Google, too, making sure to use double-quotes (for example, “UA-12345678”). In my tests, SpyOnWeb didn’t find as many sites as SameID, while Meanpath brought up two hits the others missed. It’s a good idea to cross-check your findings with more than one service, as the number of matches they retrieve can vary. MeanPath is a similarly comprehensive code tracking tool, with a free version delivering up to 100 results. NerdyData will search the web for any code string you enter SpyOnWeb’s basic service is completely free, whilst SameID allows five free search queries per day. My current favourites are SameID (which searches not only for Analytics and AdSense, but also Amazon, Clickbank and Addthis) and SpyOnWeb. There are several resources available to reverse-search these IDs and tie them to matching sites. ![]() Google AdSense, Amazon and AddThis work on the same principle. The string of code added to each page contains a unique user account number - and through this, multiple sites can be linked together. Google Analytics is a popular service that allows webmasters to gather user statistics – such as country, browser and operating system – across multiple domains. With the right tools, this information can be surprisingly easy to uncover. ![]() A single string of code could link that site to another, which perhaps reveals the identity of the owner. Imagine you are researching an anonymous website with no clues as to its authorship.
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